Today on Experience by Design, we welcome Dr. Justin Bright to the ExD studios. Dr. Bright is a real doctor, unlike Adam and me. He is an ER physician at Henry Ford Health Systems in Detroit, which is challenging enough. He also is the Assistant Medical Director for Patient Experience at Henry Ford Emergency Medicine, and Co-Chair of the Physicians Council at the Beryl Institute. We talk about understanding provider perspectives in delivering patient experiences, comparing famous television doctors like Doc Martin versus Doc McStuffins, how to innovate in regulated spaces, whether patients are customers, ER medicine in a pandemic, and how we can 'fail fast' in healthcare without hurting patients..
Medicine, like it seems everything else, is undergoing an experiential transformation. The movement toward redefining healthcare in terms of patient experiences is not necessarily new. While it might not ebe new, it still is evolving. Not only our understanding of patient experiences, but the broadening out of that into provider experiences as well. As we have turned our attention to frontline heroes in healthcare, the question arises of to what extent does an emphasis on patient experience potentially negatively impact provider experience.
To explore the question of healthcare experience, we welcome Dr. Justin Bright to the ExD studios. Dr. Bright is a real doctor, unlike Adam and me. He is an ER doctor at Henry Ford Health Systems in Detroit, my hometown. I heard Justin speak at a Patient Experience online conference, and knew he had to be on ExD. He also is the Assistant Medical Director for Patient Experience at Henry Ford Emergency Medicine, and Co-Chair of the Physicians Council at the Beryl Institute.
We talk about understanding provider perspectives in delivering patient experiences, comparing famous television doctors like Doc Martin versus Doc McStuffins, how to innovate in regulated spaces, whether patients are customers, and ER medicine in a pandemic.