Experience by Design

Howard Tiersky and Digital Customer Experiences

Episode Summary

Digital is no longer optional. Customers expect excellent experiences no matter the touchpoint, and this especially includes digital. However, many companies fail to deliver digitally, and lack a strategy to improve it. Luckily, Howard Tiersky comes to the ExD studios to talk about his new book, "Winning Digital Customers." We talk about his beginnings as a cinema and directing student to helping some of the biggest brands in the world. A must-listen to episode and book for anyone struggling with bridging the digital divide.

Episode Notes

One might think that by 2021, companies would already have an understanding of how to digitally transform. Also, one might think that they would have a strategy in place to do so. The truth, however, is that many companies neither have an understanding nor a strategy of engaging customers through digital means. As a result, a staggering 84% of customers say their digital experiences do not live up to their expectations. Further complicating matters is that companies often don’t even take the time to find out what their customers want. And even if and when they do, they are hesitant to even change.

Today we welcome Howard Tiersky to the Experience by Design studios. Howard has been named one of the Top 10 Digital Transformation Influencers, and has helped some of the biggest brands and companies with their digital strategies. From a degree in cinematic arts and directing, to creating the first Ernst and Young internet set, Howard has extensive experience in constructing experiences. We talk about his new book “Winning Digital Customers: The Antidote to Irrelevance,” which lays out practical steps and proven approaches to make your company succeed in the digital environment. If you are not even sure where to start, Howard’s new book will direct on where you need to go and how to do it.