Experience by Design

Business Anthropology and Experience Design with Oscar Barrera

Episode Summary

Oscar Barrera is a business anthropologist on a mission to help businesses and make a difference.. From his work in the tourism industry, to work in medical fields, and also in memorial services, Oscar found a a way to communicate the value of ethnography into experience design in order to create better outcomes. Listen to how he found a purpose to his professional training on the path to providing progress to partners..

Episode Notes

Oscar Barrera is a Business Anthropologist based out of Veracruz, Mexico who brings a global mindset to helping businesses turn hurdles into opportunities for positive change. He is an expert in innovation, change management, and strategy. In this episode in partnership with This Anthro Life and Experience by Design, podcast cohosts Adam Gamwell and Gary David dig into Oscar's story to learn the steps he took in moving from academia to business. We also dig into:

• case stories of how Oscar used the social sciences to help businesses see and solve organizational problems, find new marketing opportunities, and help people craft new narratives that empower them to be the heroes of their own stories
• why we believe it is not only ethical to bring the social sciences into business, but why it is fundamentally necessary to do so
• how to get started learning the world of business

This episode is jam packed with great stories and advice!